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8. FAIR VALUE MEASUREMENTS (Details 1) (Convertible Notes [Member], USD $)
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6 Months Ended |
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Jun. 30, 2013
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Convertible Notes [Member]
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| Exercise price | $ 15.00 |
| Volatility | 49.10% |
| Risk free interest rate | 0.15% |
| Term (years) | 9 months 18 days |
| Marketability discount | 16.80% |
| Fair value of conversion feature | $ 3,710,000 |
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- Definition
Marketability discount No definition available.
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- Definition
Fair value of conversion feature No definition available.
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- Definition
Agreed upon price for the exchange of the underlying asset. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Period the instrument, asset or liability is expected to be outstanding, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Measure of dispersion, in percentage terms (for instance, the standard deviation or variance), for a given stock price. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Risk-free interest rate assumption used in valuing an instrument. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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