|
8. FAIR VALUE MEASUREMENTS (Details) (USD $)
|
6 Months Ended | 12 Months Ended |
|---|---|---|
|
Jun. 30, 2012
Percent
|
Dec. 31, 2011
Percent
|
|
|
Warrants issued in October 2010 [Member]
|
||
| Significant assumptions used in the valuations | ||
| Exercise price | $ 0.45 | $ 0.45 |
| Volatility | 78.00% | 68.00% |
| Risk free interest rate | 0.72% | 1.09% |
| Term (years) | 5 years 3 months 18 days | 5 years 10 months 24 days |
| Marketability discount | 50.80% | 47.40% |
|
Warrants issued in December 2011 [Member]
|
||
| Significant assumptions used in the valuations | ||
| Exercise price | $ 1.5 | $ 1.5 |
| Volatility | 80.80% | 68.00% |
| Risk free interest rate | 0.57% | 0.83% |
| Term (years) | 4 years 5 months 16 days | 4 years 11 months 16 days |
| Marketability discount | 58.60% | 52.00% |
| X | ||||||||||
|
- Definition
Fair Value Assumptions Marketability Discount. No definition available.
|
| X | ||||||||||
|
- Details
|
| X | ||||||||||
|
- Definition
Agreed upon price for the exchange of the underlying asset. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
|
- Definition
Period the instrument, asset or liability is expected to be outstanding, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
|
- Definition
Measure of dispersion, in percentage terms (for instance, the standard deviation or variance), for a given stock price. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
|
- Definition
Risk-free interest rate assumption used in valuing an instrument. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|